The development of the rough GIFs that I made for the Creative Conscience project.
To improve my GIFs I wanted to experiment with different background colours and textures. I also wanted to improve the movement of the character in my GIFs as its very rough and jerky. I want the movements to look more realistic but I still want the GIFs to be simple and quirky.
I started by using acrylic paints to create different backgrounds. I then scanned these in to see how they would look with my vampire character. I also experimented with changing the colour of the text so that it stands out against the different backgrounds. I also made a grey/white background on my tablet which is similar to the original red background. After making all of these different backgrounds I think that the original red one is the most effective as it is vibrant and eye-catching, it contrasts well with the text and the vampire character.
I then used the fancy a bite GIF to experiment with the movement of the vampire character. I changed his movements so that they are more sophisticated and realistic.
I think the movements can still be improved but I think that this GIF is a lot better than the previous one.
I also experimented with some new puns that could be used in the GIFs.
As my work has to be a campaign I think that creating three final GIFs would be a good idea. So far my favourite GIFs are the fancy a bite? GIF, the don’t be a sucker GIF and one of my newer ideas, do something fangtastic which I haven’t made into a GIF yet.
I then improved the animation for the don’t be a sucker GIF. There are some things I would like to improve about the movement still but I think it has improved.
The development of one of my initial ideas, making some rough GIFs of some of my ideas.
I decided to experiment more with the idea of making an animation or a series of GIFs for the creative conscience brief.
I started by doing some quick storyboards of some ideas that could be turned into GIFs. The idea was for them to be simple and to convince people to give blood or just to get them thinking about it. I wanted to use the vampire character as I thought it would be a fun and quirky way of getting the information across.
I then did a couple of short story boards for an idea similar to the vampire one but using Frankenstein to teach about organ donation. I only did a couple of these as I realised that this could be an insensitive way of talking about organ donation and could be seen as offensive to people.
I then did some quick sketches using my tablet of what the vampire looks like, I then used these sketches to make images that could be used to make some rough GIFs of the story board ideas.
I also drew the vampire using a brush ink pen and watercolours, however I don’t think this version looked as good as the digital one as the colours weren’t very bright and it didn’t stand out as much.
I then used these images to make a few rough GIFs, I say these are roughs as I made them mainly to refresh myself on making GIFs and to see how my ideas could potentially work.
I think that these GIFs work quite well, they are short and simple and they explain a bit about blood donation and what your donation can do. To improve them I will experiment with different backgrounds and font for the text. I will also experiment with how the vampire moves as its quite clunky at the moment but I think that this adds charm and humour to the GIFs. I could also try using these GIFs to make a longer animation that incorporates sound as I think this will make the GIFs more effective at capturing peoples attention.
My initial ideas for the Creative Conscience Brief.
After looking at existing campaigns I had formed some ideas. I started by sketching these out in my sketchbook, this then helped me to form other ideas.
One of my favourite ideas was to create an interactive leaflet or booklet that included pop ups of flaps. The idea is that the leaflet would look like the game operation but instead of removing the organs they acted as flaps that when lifted they reveal information about organ donation. I thought this idea would be a good way to get peoples attention and to physically involve them whilst they learn something. I made a quick mock up of the idea using paper and watercolours, I think it could work but I would need to experiment with media and processes to find the most suitable way of doing it.
My second favourite idea was to create an animation or series of GIFs that got people to register to give blood. Part of the idea was to teach people about the process and what their donations can do. The idea was to use a vampire character to do this as I thought that it could be funny and make the campaign a bit more fun and light hearted.
I also had the idea of making the leaflet / booklet in the shape of people and join them all together with red string or a red line to represent the blood that has been donated that connects them. However I don’t think this idea was very original or engaging enough.
We also did a sketching exercise as a group to help us realise what we want our campaign to do / change and how we are going to do it. We had to draw a series of images depicting how we wanted our campaign to make a change or what we wanted it to make people do e.g. make a donation, change a behaviour. We also had to draw how they would come across our campaign, for example, I drew a leaflet being pushed through a letterbox and a pile of them left in a doctors surgery. I found this exercise useful as it got us thinking about what we wanted to achieve through our campaigns and how we would want it to be seen in the real world.
Some research into existing charities and campaigns that raise awareness about organ donation and giving blood for a new project.
For this Creative Conscience project I hope to create an animation or interactive booklet that communicates with people about why they should give blood or register to donate their organs and hopefully get people to sign up for blood and organ donation. I chose this topic as blood donations are essential in order to treat people with serious health problems / issues. A single donation can be used to treat cancer patients, newborn babies, people who have been in serious accidents and people who need open heart surgery. In order to treat these people over 450 donations of blood are needed each day. Organ donations are as equally important, they can save lives and greatly improve the quality of life for many people. Out of the patients waiting for a lung transplant in the last 10 years over a quarter died whilst they were waiting.
I started this project by looking at existing charities that all ready do this and the campaigns that they use to do it.
The first charity that I looked at was The Welsh Blood Service. Most of their campaigns are about sharing peoples story’s whose lives have been saved by blood donations. Their most recent campaign is titled The Chilled Out Way To Save a Life, it focuses on getting young people to join the Welsh Bone Marrow Doner Registry. The idea of the campaign is to share images of dangerous, life-threatening ways to save a life in order to highlight how easy and safe it is to join the bone marrow registry. The campaign highlights the slim chances of finding a life saving match and this is why they need more donors, to increase these chances. This campaign is quite fun and silly which is more the sort of thing that I would like to do however I don’t think that the images really convey the importance of donating and it doesn’t explain why you should. I think that the focus on how easy it is to save someone’s life by joining the bone marrow registry is possibly the wrong way to go about it as it doesn’t really educate the audience on why they should.
I also looked at the campaigns used by the NHS to get people to donate blood. One campaign called the Missing Type Campaign got well known companies to remove the letters A,O and B from their adverts on the web, social media and in print. The aim of this campaign was to highlight the need for new donors. I think that this campaign was effective as it captured people’s attention because many companies took part and at first didn’t explain why they had removed these letters which created some suspense and made people curious. However though I don’t think that it was the most effective way to get people to donate their blood as it didn’t explain anything about the process which can be seen as scary, or explain anything about the reasons why their donations are needed. However I think that it worked well to get peoples attention.
The NHS also created another campaign, Bleed for England, which used rugby players to encourage people to give blood. The campaign ran alongside the Rugby World Cup, they described the campaign as a ‘rallying cry’. This campaign was effective as it encouraged 101,295 people to sign up to become a blood donor. I think that these posters communicate the need for people to register quite well but again they don’t explain anything and they aren’t really emotive considering that donating blood saves lives. I also think that the colours used are very typical and the images aren’t especially eye catching and they could easily be overlooked in public when competing with other posters.
The NHS’s most recent campaign called Make a Date to Donate uses celebrities to give an insight into the donation process and what happens when you go to give blood. It also touches on the reasons why these people chose to donate their blood.
I think this video works well to communicate how easy giving blood is and how anyone can do it. I also think it’s good having an insight into why others choose to do it and that after doing it for the first time they will continue to do it. I also think that this video is aimed towards younger people which seems to be the focus of most of the campaigns as they need new donors that will continue donating for as long as they are able. I think that the campaigns that are more fun and less serious are the most effective and I think that is something that I would like to explore in this project.
I want my project’s call to action to be to get more people to be blood donors and to sign up for organ donation but I also want to educate people on why they should give blood and how easy the process is as I think that this will help to get more people to register and donate.
A short reflection on what I have learnt and what I have enjoyed from the urban sketching project.
For the final week of the urban sketching project I went to the centre of Cardiff and did a couple more continuous line drawings. I decided to use the technique of sticking scraps of coloured paper in my sketchbook and then drawing on top of them using my pilot pen and my ink brush pen. I think this technique works to best out of all of the different techniques and media I have experimented with throughout this project.
Dirty Martini Cardiff
St Mary’s St Cardiff
Throughout this project I have experimented with a number of different techniques and materials, this has allowed me to develop my observational drawing skills and the way that I draw including drawing with an ink dip pen, charcoal, biro pen, water colour pencils and using techniques such as the continuous line technique.
I have enjoyed this project, I needed to do more observational drawing as part of my practice and this has been a fun way to allow me to do this. This project has also enabled me to develop my drawing skills and I feel I am now more confident at drawing from observation. This has also allowed me to incorporate drawing into final pieces or sketches which is something that I wanted to explore as I usually use a lot of collage within my work.
This project has also enabled me to sketch people from observation with more confidence. Before starting this project I was anxious of observing and drawing people on a train or out in a street but this project encouraged me to just go out and sketch people, focusing on capturing their body language in a more gestural way.
I think that I will continue doing urban sketching when I can as I have enjoyed this experience and I think that the skills and techniques that I have learnt from drawing from observation and the different exercises we have been given can easily be incorporated into my practice.
Some more sketches of buildings in Cardiff, using the continuous line technique.
On the 6th and 7th of Feb I went back into the city centre to do some more urban sketching. On the 6th I decided to just do more of the continuous line drawings, I did two, one of the train station and one of some buildings along St Mary’s street.
St Mary’s street
I chose to do these as I think that they represent the theme of My Cardiff well as I go through the train station most days to get to uni and walk along St Mary’s street to get the train home. I also chose them as they have interesting architecture. I decided to stick with the continuous line technique which I think works well, however I would like to try and add some colour to these drawings in some way, possibly using my tablet.
On the 7th I decided to do some more continuous line drawing but I wanted to add colour so I got some scrap pieces of coloured paper and stuck them in my sketchbook so that I colour draw over them when I was out.
These two sketches are my favourite that I have done so far. I think that adding the coloured paper worked really well to make the images look more interesting and dynamic. I used the same continuous line technique and the same pens to do these sketches. I also used a bigger sketchbook so that i could make these images more detailed. I think that they work really well as urban sketches and that the coloured paper and the continuous line technique is something that I am going to experiment with further.
Some sketches from a trip to Cardiff Bay.
On Thursday the 1st of Feb I went to Cardiff Bay to do some sketching. I decided to continue with the continuous line technique in order to develop it further. I only did a few sketches this time as it was freezing outside and very windy.
The Waterguard Pub
I used my pilot v ball pen again with my ink brush pen. For my last sketch I decided to try and add some depth and tone using watered down ink and a paint brush. I don’t think this worked very well as I think I painted too much in the image, I didn’t leave enough of the blank paper to contrast with the darker areas. I also found that some of the lines that I had drawn had ran because the ink is not waterproof.